Comments on: Band blogs at Vox for Sony BMG, Columbia and RCA Records http://bandweblogs.com/blog/2007/04/03/band-blogs-at-vox-for-sony-bmg-columbia-and-rca-records/ Music news, music reviews, interviews, band press, commentary, new releases and more Mon, 16 Nov 2009 16:10:40 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Sounni de Fontenay http://bandweblogs.com/blog/2007/04/03/band-blogs-at-vox-for-sony-bmg-columbia-and-rca-records/comment-page-1/#comment-18970 Sounni de Fontenay Wed, 04 Apr 2007 05:45:21 +0000 http://bandweblogs.com/blog/2007/04/03/band-blogs-at-vox-for-sony-bmg-columbia-and-rca-records/#comment-18970 While it seems to be a great thing that Sony and their sublabels are turning more to the web to find talent, we must not forget the underlining reasons why... All the downsizing they have done in the last few years which has reduced the size of their staff & A&Rs and capacity to review all the music they must be receiving. In addition, as opposed to being a pure web search for web talent (using blogs & social communities), they are trying to push bands to use one particular avenue to be discovered - one type of blog. If you want to be a leader in the digital marketplace, you have to be adaptable to search for talent in whichever new platforms surface themselves and not just be a latecomer to blogs! That's my 2 cents While it seems to be a great thing that Sony and their sublabels are turning more to the web to find talent, we must not forget the underlining reasons why… All the downsizing they have done in the last few years which has reduced the size of their staff & A&Rs and capacity to review all the music they must be receiving.

In addition, as opposed to being a pure web search for web talent (using blogs & social communities), they are trying to push bands to use one particular avenue to be discovered – one type of blog. If you want to be a leader in the digital marketplace, you have to be adaptable to search for talent in whichever new platforms surface themselves and not just be a latecomer to blogs!

That’s my 2 cents

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