Virgin Records recording artist NiRé AllDai has premiered her brand-new video for seductive dance track "Hella Bad" on VEVO.
Shot in AllDai's hometown of Los Angeles, the vibrant, fiery performance video was directed by Hannah Lux Davis, who also lensed the eye-popping clip for AllDai's previous single "Inside Out," released earlier this year.
"Hella Bad" marks NiRé’s debut entry into the Billboard Dance Club Song Chart.
The behind the scenes making of "Hella Bad" can be seen EXCLUSIVELY on vibe now, check it out below. Also, check out the "Hella Bad" remix EP on iTunes now, featuring remixes from producers Papercha$er, jody den Broader and Sick Individuals.
"Hella Bad" behind the scenes video:
"Inside Out" and "Hella Bad" are just a taste of what's to come when AllDai releases her dance-driven urban pop album on Virgin Records.
Niré AllDai - Inside Out video:
Although a newcomer as an artist, AllDai is well-known behind-the-scenes in the industry for having written songs and sung hooks for such heavy-hitters as Timbaland, Dr. Dre, Swizz Beats, and Stargate and lyrics for Mary J. Blige, Keri Hilson, KeKe Palmer, and Demi Lovato. AllDai also wrote "Superluva" by Blige protégé Starshell, produced by hitmaker Fernando Garibay.
YouTube "Hella Bad": NiRé AllDai Vevo videos
NiRe AllDai Official Website