TEL-AVIV, Israel – Bamboo MediaCasting, the leading episodic mobile content delivery provider, has announced the release of SilverStripe 2.0. The new release will allow users to synch their favorite internet content to their mobile phones making it available to them with automatic updates, on the go. Utilizing Bamboo’s Push-Store-Play™ mobile technology, the new release supports mobile advertisement focusing on video and audio ads cached for immediate and highest quality viewing.

“Our newest version of SilverStripe has improved our graphical user-interface and expanded our server-side content ingestion, delivery scheduling and content adaptation capabilities” explained Meir Fuchs, VP, Research and Development of Bamboo MediaCasting, Inc. “Bamboo is utilizing its push-store-play technology to redefine rich media consumption on the mobile phone, creating a new standard for simplicity, immediacy, availability and rich media quality”

The SilverStripe service, already deployed by a Tier-one mobile operator in Europe, as well as several Asia-based service providers, utilizes existing mobile networks and facilitates off-peak delivery to minimize network congestion, data costs, and service disruption. The service allows for episodic viewing of rich-media content including news, video podcasts, TV and Radio shows and music for users. The channel-based subscription model allows subscribers to select the content they desire, and then enjoy the full-track media on their mobile phones without having to search and browse and without the need for an active network connection. Users are notified when new material arrives and has been stored. With one click the rich-media can be played anytime, anywhere, in superb quality.

“As our company grows with our customers, it was time for Bamboo MediaCasting to enhance its solution,” added Guy Morag, CEO of Bamboo MediaCasting, Inc. “SilverStripe 2.0’s release takes advantage of the consumer appetite for widely available internet content, effectively bridging the gap between content consumers view at work or at home and what SilverStripe now enables them to easily access and view on the go.”

About Bamboo MediaCasting

Bamboo MediaCasting Inc. (www.bamboomc.com) provides unique episodic rich-media delivery solutions for a broad range of mobile phones. Bamboo empowers mobile operators and service/content providers to conveniently deliver highest-quality, affordable rich media to be played anytime, anywhere. Bamboo’s Push-Store-Play™ technology guarantees playback quality, while overcoming bandwidth limitations. Bamboo’s mobile content delivery solutions set a new standard for the ultimate mobile user experience, increasing mobile media consumption by turning phones into portable media devices.

About SilverStripe

SilverStripe is a complete and scalable end-to-end episodic mobile media delivery solution that empowers network operators, service providers and content providers to deliver their clients an effortless, dynamic mobile entertainment experience. Internet content is delivered through controlled mobile channels which are regularly refreshed with full track content from customer-selected channels. Depending on SilverStripe’s licensees, optional highly-targeted advertising can be pushed to the subscriber’s phone and stored on their handset memory. Subscribers enjoy convenient and highest quality viewing, independent of network availability, anytime, anywhere.