Absolute Sync secures major deals with top US TV shows and electrical retailer Comet
Absolute Marketing & Distribution's sync division, Absolute Sync, has marked its third anniversary by securing major TV deals with NBC's Grey's Anatomy and Covert Affairs for London soul duo Graffiti6, and a nationwide TV advertising campaign with electrical products retailer Comet for Cuban band Ska Cubano.
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Absolute Sync has negotiated a deal with NBC which will see Graffiti6's second single, "Stare Into the Sun", being featured in Grey's Anatomy, while the band's debut single, "Annie You Save Me", will be heard in Covert Affairs. Both shows are expected to be screened in the UK later this year.
Both tracks are featured on Graffiti6's highly-acclaimed 12-track debut album Colours on the NW Free Music label.
Graffiti 6 EXCLUSIVE interview
Absolute Marketing & Distribution provides a complete label management service for NW Free Music - including manufacturing and stock management, physical and digital distribution, sales, marketing (including online and mobile marketing), e-commerce management, label administration, international licensing, compilation licensing, and other third-party exploitation.
In partnership with Imagem Creative Services, Absolute Sync has also scored a major success with leading electrical products retailer Comet on behalf of Cuban band Ska Cubano. Comet is to feature the high-energy band's track "Soy Campesino" in a nationwide TV advertising campaign, under the banner Come and Play.
During its most successful year so far, Absolute Sync has enjoyed massive success with TV advertising campaigns for brands such as Lucozade, General Electric and Heineken. It has previously worked on high-profile campaigns for Marks & Spencer (Dame Shirley Bassey's "Get The Party Started") and Pipex (David Hasselhoff's "Jump In My Car") - both of which were Top 10 hits.
Absolute's marketing manager Mark Dowling says: "One reason for our success is the fact that we're a truly independent company. We're able to assist agencies and production companies by making music licensing decisions quickly. We can also offer them music tracks that have not previously been available for film, TV and brand marketing purposes."
He adds: "Grafitti6 are really starting to make a name for themselves in the sync world and there is no better way to start than with the US's top-rated TV show Grey's Anatomy. Their debut album is packed with soulful pop tracks that are great for TV, film and advertising syncs."
Graffiti6 vocalist Jamie Scott says: "Everyone is saying that the Graffiti6 sound is unique and, with all the interest from top US TV shows, it feels like we're in a great place right now."
Graffiti6 Official Website
Ska Cubano Official Website
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