Cadbury Celebrates Ghana with Music
Cadbury Dairy Milk Launch Record Label with Zingolo
Zingolo feat. Tinny - Remixes; Released – 8th November
Glass and a Half Full Productions, the clever people behind the genius adverts such as the Phil Collins drumming Gorilla, The Racing Airport Trucks to the Kids dancing Eyebrows has launched Glass and a Half Full Records to bring some musical magic to Cadbury Dairy Milk’s campaign celebrating their Fairtrade certification.
Cadbury has been sourcing cocoa from Ghana Cocoa Farmers for 101 years and Ghana is the heart of Cadbury Dairy Milk’s Fairtrade cocoa. In homage to this relationship it was obvious that the track would feature one of Ghana’s hottest music superstars, Tinny.
Working with 2009’s most exciting producer Paul Epworth (the man behind records by Florence & The Machine, Friendly Fires, Jack Penate and The Big Pink) has produced an exclusive track featuring Ghanaian MC Tinny for the latest Glass and a Half Full Production from Cadbury Dairy Milk, which celebrates Cadbury Dairy Milk becoming Fairtrade certified.
Epworth teamed up with Tinny to produce a track called "Zingolo" which is the soundtrack for a dazzling music video. The track and 5 minute video promo were all inspired by Ghanaian culture and the love for music.
Shot on location in Ghana it involves local communities, cocoa farmers and some of the hottest Ghanaian dancers.
Watch "Zingolo" full length video promo:
"Zingolo was written and recorded in a marathon 29 hour session in Ghana's capital Accra, featuring some of the hottest musicians in Ghana" commented Paul, "it was really exciting, trying to capture something of the spirit of the place, from the intricacies of typical Highlife guitar to more traditional regional percussion flavours."
The track is accompanied by 5 remixes which can be heard directly on SoundCloud and will be available exclusively on Beatport on 8th November, 2009.
60 and 30 edits of the video have been running as an advert on UK TV and cinema since 19th September, which have received a great response. The full single has been available on iTunes since Friday 18th September.
Cadbury profits from the sale of the single will go to the charity Care International to fund education programmes in cocoa growing communities in Ghana.
1. Zingolo (Doorly Remix)
2. Zingolo (Pempi Remix)
3. Zingolo (South Rukkas Crew Remix)
4. Zingolo (Will Saul & Mike Monday Remix)
5. Zingolo (Will Saul & Mike Monday Dub Mix)
For further information on Care International:
Care International Official Website
For further information on the project and Cadbury, visit:
Glass and a Half Full Productions - Cadbury Official Website
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