Avenged Sevenfold, Revolver Magazine, QMCODES join forces for collector's issue

Avenged Sevenfold, Revolver Magazine and QMCODES join forces to create special augmented reality collector's issue of Revolver Magazine

Avenged Sevenfold - Nightmare

Featuring seven alternate covers to celebrate July 27th release of new album Nightmare

To celebrate the release of Avenged Sevenfold's new album Nightmare, Revolver Magazine has created a special collector's issue devoted to the band that features seven different cover images and interactive technology by QMCODES to unlock exclusive mobile content.

The issue will hit newsstands on July 27th, the day the album is released by Warner Bros. Records.

Buy CDs, MP3s, more:

Avenged Sevenfold on Amazon.com

Avenged Sevenfold on Amazon.co.uk

Featured inside are a complete oral history of the Southern California's band's rise in their own words, a tribute to late drummer The Rev (including never-before-seen photos and classic interviews), details about Nightmare, a pictorial of A7X fan tattoos, mobile video, secret interviews and much more.

"We at Revolver have been following Avenged Sevenfold since they first broke onto the national stage in 2002," says the magazine's Editor-in-Chief Brandon Geist. "When I joined the Revolver staff three years later, City of Evil was cranking in our office just about every day. Since then, we've watched Avenged Sevenfold grow, watched them reinvigorate heavy metal music with their unique signature sound, and watched our readers rally behind them. Now in celebration of the band's latest album and in a remembrance for Jimmy 'The Rev' Sullivan, we're very proud to give A7X their own issue, and we thank them for sharing their story - and their new music - with us all so courageously."

The issue will be printed with seven different covers, with each band member gracing one cover, plus two group portraits. One of the portraits, featuring band members M. Shadows, Zacky Vengeance, Synyster Gates, and Johnny Christ, will be available on newsstands for three months. The six alternate covers, including one featuring a band portrait with Jimmy "The Rev" Sullivan, are available exclusively online at www.revolvermag.com/store, as part of the deluxe box-set edition of the issue, which is limited to 1,000 sets. Avenged Sevenfold have appeared on Revolver's cover four times over the years, but this is the first time they have received this special treatment.

Also for the first time, the issue will feature QR Codes, an Augmented Reality technology that allows cellphone users to scan a unique code with their mobile phone to unlock bonus videos, photos, and interviews. This Avenged Sevenfold collector's edition of Revolver brings content beyond the page with the QMCODES Link.Me platform, an incredible new way to bring print media to life, leveraging the proliferation of smart phones with the advancement of mobile media and combining it with the reach and depth of established media channels.

QMCODES has been pioneering interactive print since 2007 and counts HarperCollins, Warner Bros. Records and Universal Music amongst its clients, creating new user experiences in a simple Augmented Reality experience that keeps readers coming back for more.

"We're really excited to be bringing this amazing technology to the music publishing industry and working with a cutting-edge magazine like Revolver, creating a true convergence of online, off-line, and mobile, bringing the best elements together in one simple action with the Link.Me platform," says QMCODES' founder Antony McGregor Dey. "Our years of experience in the book publishing industry with clients like HarperCollins shows that consumers are ready to use this and want richer media experiences."

This past April, Jimmy "The Rev" Sullivan won the Best Drummer Award at the 2010 Revolver Golden Gods. His parents and sisters accepted on his behalf. Vinnie Paul (Pantera, Hellyeah) and Joey Jordison (Slipknot, Murderdolls) presented the award.

About Avenged Sevenfold:
Avenged Sevenfold achieved worldwide success with their platinum 2005 breakthrough City Of Evil. The album featured the wildly popular single "Bat Country." The band quickly became known for their spectacular live shows and continues to sell out arenas worldwide. They are the only band to have headlined the Vans Warped Tour and Ozzfest while simultaneously hitting #1 on MTV's TRL. In 2006, they won the award for fan-voted Best New Artist category for "Bat Country" at the MTV Video Music Awards. In 2007, their self-titled album Avenged Sevenfold debuted at #1 on the Billboard Alternative, Hard, and Rock Charts and #4 on the Billboard Top 200 album chart. It spawned the singles "Almost Easy," "Afterlife," and "Scream," and has sold over a million units worldwide. In 2008, the band captured their magnificent stage show on Live in the LBC & Diamonds in the Rough, a live CD/DVD that has since been certified platinum. Over the years, Avenged Sevenfold has built a fanatical fanbase that includes more than two million fans on Facebook. They have also attracted 95 millions plays on MySpace.

About Revolver Magazine:
Revolver is the No. 1 hard-rock and heavy-metal destination in the world. In print for 10 years, the magazine takes readers into the studio, onto the stage, and behind the scenes, providing in-depth information, mind-blowing original photography, and hilarious insights they can’t find anywhere else. The home of The Hottest Chicks in Metal, Revolver also covers horror movies, mixed martial arts, tattoos, action sports, and more. Every year Revolver throws the premiere U.S. hard-rock and metal award show, the Revolver Golden Gods. This year’s show featured appearances by Ozzy Osbourne, Rob Halford, Dave Grohl, Slash, Lemmy Kilmister, Dave Mustaine, Alice Cooper, Marilyn Manson, Kat Von D, and many others. Highlights were broadcasted on VH1 Classic. Revolver sponsors over 20 hard-rock tours each year, including the Rockstar Energy Drink Mayhem Festival. Its website (www.revolvermag.com) and mobile app, RevolverTV, feature exclusive interviews, music videos, live clips, behind-the-scenes footage of Revolver photo shoots, and much more.

QMCODES, founded in Australia in 2007, was invited by the Australian government to the United States to present to the NY Media industry in March 2009. Since then, QMCODES has added HarperCollins, Warner Music, and Universal Music to their client roster, working with them to build the perfect mobile platform for the music and publishing industries. QMCODES’ focus is to make print media interactive, creating new distribution and revenue channels by increasing ebook and mobile music sales. QMCODES is backed by Entrepreneur Andrew Barlow, founder of Hitwise, a major online analytics company. QMCODES is drawing on that knowledge to bring analytics to offline media.

Buy CDs, MP3s, more:

Avenged Sevenfold on Amazon.com

Avenged Sevenfold on Amazon.co.uk

Avenged Sevenfold Official Website
Avenged Sevenfold Facebook
Avenged Sevenfold Twitter

QMCODES Official Website

Revolver Magazine Official Website

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