Beat Thang launch party with Dallas Austin and BKE

Dallas Austin and BKE Throw Beat Thang Launch Party

Photo: Producer Dallas Austin and Drumma Boy At Unbeatable Party

Producers, Media and Local Talent Come To Celebrate The New Mobile Music Making Machine From BKE/Rowdy Electronics Debuting At Best Buy On July 17, 2011

Dallas Austin, owner of Rowdy Electronics and Aja Emmanuel, President of BKE (Beat Kangz Electronics) recently celebrated the launch of their new mobile music making machine, the Beat Thang, at Austin's home in Atlanta, GA.

This was the first of several launch celebrations for the Beat Thang, with parties in Los Angeles, New York and Miami soon to follow.

The Atlanta event was a star studded music industry evening (with special sponsorship by Ciroc) that enabled artists, producers, engineers and executives such as DJ Toomp, Drumma Boy, Rozonda "Chilli" Thomas, DJ Ruckus, Jazze Pha, Don Vito, Aaron Pittman, J Lack, Byron Wright and Devyne Stephens (amongst others,) to try out the Beat Thang first hand!

States Austin: "At the Atlanta party and the upcoming celebrations, we will show everyone how you can sing into it, play keyboards into it, put beats into it - anything. We have a limited number available for pre-order because once we hit the shelves, it's anyone's guess how many will be available to the industry."

Adds Emmanuel: "It has taken us more than five years to perfect the Beat Thang, but when I see and hear so many accomplished and talented people enjoying what our team has worked so hard to create, it makes me feel really proud. I can't wait to hear all of the great music that comes out of this."

Watch Beat Thang video:

Fully portable, but also able to integrate with a Mac or PC, the thang has a 3.5 inch color Video LCD screen. It offers endless customization possibilities, letting an artist create music wherever inspiration strikes - at home, in the club, on the corner, onstage, even in the studio. Its cutting-edge features can be enjoyed anywhere courtesy of a rechargeable battery and sturdy metal frame no heavier than a laptop.

To view the Beat Thang and for more information, go to:

Beat Thang Official Website

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