3GSM, Macau, China - Mobile Multimedia, the leading provider of mobile media services in China, and Bamboo MediaCasting, the leading mobile content delivery solutions provider, have teamed to offer robust mobile video services in China.

Powered by Bamboo's SilverStripe solution, Mobile Multimedia will provide a channel based subscription service allowing users to enjoy rich video content such as television programs, movie trailers, sports, user-generated video clips, music and news. Optimized for simple handset operability, the solution leverages a unique push-store-&-play mobile delivery technology for dynamic content delivery to mobile phones with no user intervention, completely in the background.

"We are very excited to team up with the leader in mobile media services in China. Our solution deployed by Mobile Multimedia will change the way people will consume media over mobile. Mobile media is now made simple! The Chinese mass market will be provided with easy to use media services, turning their mobile phones into their portable media devices of choice, enjoy exciting regularly updated fresh content, anytime, anywhere," explained Guy Morag, CEO of Bamboo MediaCasting, Inc.

The service utilizes existing cellular networks and facilitates economic off-peak delivery to minimize network congestion, disruption to traditional phone usage and provide easy repetitive usage. The channel based subscription model allows subscribers to select the content they desire, receive it seamlessly, and then enjoy the media anytime, anywhere.

"As part of our overall strategy of providing the best services and user experience to the mobile media market in China, we have decided to select a robust and comprehensive solution from Bamboo Media Casting which will revolutionize the way people consume media over mobile. Bamboo's solution fits perfectly to the Chinese market needs and we are certain that it will be widely accepted within the mobile consumers in China," said Long Xiaoping, CEO of Mobile Multimedia Co., Ltd., "our joint partnership of advanced technology and service platform together with local content, will benefit the Chinese market which is eager to make a leap forward," continued.

About Mobile Multimedia Co., Ltd

Mobile Multimedia Co., Ltd (www.mm2u.com.cn), based on self-owned audio & video streaming media technology, provides interaction, communication and entertainment services through mobile video. With the nationwide cooperation with China Unicom, China Mobile, China Telecom, etc, Mobile Multimedia is providing 3 main services: Mobile TV, Mobile Interactive Video, and Mobile value-added services including SMS,MMS,WAP,IVR, etc. Being the leading provider of mobile media services, Mobile Multimedia is constructing the biggest mobile interactive video entertainment platform in China.

About Bamboo MediaCasting

Bamboo MediaCasting Inc. (www.bamboomc.com) provides solutions that facilitate the aggregation and automatic delivery of rich audio and video content to users' handsets. The solutions are intended to overcome the complex and time-consuming handset browsing, streaming and viewing process as well as quality-control limitations that were stalling the media services from successfully penetrating the mobile domain. Bamboo push-store-&-play solution for the mass market turns mobile phone into advanced portable media devices.