Photo: The Charlatans

Virgin Media today announced that Just Jack and The Charlatans will mentor the finalists of Road to V – the UK’s biggest and longest running search for unsigned musical talent.

Genre-fusing Just Jack, caused a sensation with his breakthrough Brit Hop style… mixing up beats, melodies and witty, conversational lyrics to funky home made loops, creating a sound that has influenced a generation of bedroom beat poets.

The Charlatans, with a history of V Festival performances to their name, now on their tenth studio album and famous for a string of hits including indie classics such as “The Only One I Know” and “Weirdo”, will join Just Jack in mentoring the ten lucky finalists of the competition, before two winners are eventually decided by a public vote.

Although coming from two completely different perspectives (both musically and lyrically), these two prolific artists with their combined experience, will offer a complete package of advice to fledgling acts in developing their sound and image, and help set them up for a career in music.

Photo: Just Jack

The recruitment of Just Jack and The Charlatans as mentors marks a first for Virgin Media, which has refreshed the format of Road to V for 2009, offering entrants the chance to be nurtured by established musicians for the very first time. In previous years, Road to V consisted of a judging panel of industry professionals, who selected the finalists before going on to decide on two winning acts.

The competition is now open for registrations, and two winning acts will open up the mighty V Festival, which takes place this summer, in Chelmsford and Stafford on 22nd to 23rd August, 2009.

Acts have until 12th April 2009 to head to www.roadtov.com to register and be in with a chance of being one of the ten final acts to make it through to the live stage of the competition.

Not only will the lucky finalists be mentored by our established artists, they will also get the once in a life time opportunity to play alongside them at the Great Escape festival in Brighton on 14th to 16th May.

In addition, the ten finalists will all appear, with their mentors, on the Road to V show on Virgin 1 which began Friday 3rd April 2009, and airs on every first Friday of the month until August.

You can also tune in to watch extended shows with exclusive interviews and performances on Virgin Media’s music on demand service and on the Road to V website – www.roadtov.com.

After the Great Escape, the artist mentors will whittle the final ten down to six remaining acts. Then it’s over to the fans to decide who wins the ultimate prize of opening one of the UK’s biggest music festivals – V.

Since 2004, Road to V has nurtured great new talent, with bands such as quirky post-punk trio The Young Knives and Bombay Bicycle Club achieving nationwide success. The Young Knives attracted a Mercury Award nomination in 2007 for their second album, ‘Voices of Animals’, and the Bombay Bicycle club signed a deal with Island Records in 2008.

Rosie Spooner, head of music sponsorship at Virgin Media said, “Road to V is all about the music; it’s so important to have a good calibre of mentors, who can make a real difference to our unsigned music talent. Just Jack has his third album out this year and his new single ‘Embers’ is currently all over the radio, The Charlatans are touring throughout the year and doing special projects like Road to V. Both artists have caused a sensation in their own musical ways – coming from very different musical backgrounds, loved by millions and offering our acts the advice they need to succeed.”

The Charlatans drummer, Jon Brookes comments, “We as mentors will offer the truth to any band that asks us to talk with them about our experiences. It won’t be a pupil / teacher vibe, but something more subtle, a guide or confidant. Hopefully it will be a two-way arrangement and we will all get to share something.”

Whilst Just Jack added, “I’m really looking forward to being a Road to V mentor. When you write songs obviously you put everything into them – however, you need honesty as an artist and you need to hear honest opinions from people”.

Road To V – for more information and to register

Virgin Media Official Website