Crystal Fighters, Kitsune Records, Lyrebirds, Cha Cha at The Playground in February

2010 is the year to come out and play in The Playground!

With the continued success of its event promotions arm, 2010 sees The Playground go from strength to strength with future explosive line ups set to be better than ever before including acts of the moment, Crystal Fighters, Robot Disaster and Lyrebirds to name but a few.

Photo: Crystal Fighters

Having established a name for producing solid yet eclectic alternative, indie and dance events for breaking bands over the years at highly regarded London venues including Proud, Koko and 93 Feet East among others over the past few years, 2010 is looking even stronger for The Playground brand.

The company has stamped its approval on the best emerging bands by hosting acts including The Joy Formidable, The Horrors, Bombay Bicycle Club, Hadouken!, Ipso Facto and Punks Jump Up who all now regularly feature in renowned music titles NME, There Goes the Fear, Clash, Drowned in Sound, The Guardian and on BBC Radio 1 and MTV.

Last year also saw The Playground outsource their knowledge of revelries when promoting successful afterparties for Franz Ferdinand and White Lies' Brixton Academy shows with said bands performing exclusive DJ sets.

The Playground is looking at continuing these tastemaking events with its weekend residencies at Shoreditch hotspot 93 Feet East throughout 2010, starting with 'London's best kept secret' indie popsters, Cha Cha, who have their launch party on the 5th February, 2010. Alongside them are Lyrebirds who have already supported Neil Young, Echo and the Bunnymen, The Big Pink and Maccabees plus Artrocker-tipped Black Manilla Beach Parade providing a killer set of surf-rock-boogie lo-fi and guitar screamers Bang Bangs.

The Playground continues to show love for all things electro the day before Valentines Day on 13th February featuring an epic line up of Kitsune artists with a DJ set from electronic outfit Crystal Fighters, who have made it clear about their feelings for London with their recent smash "I Love London", whilst Inflagranti, My Tiger My Timing and The Seal Cub Clubbing Club offer the perfect ear candy. The love is definitely set to last all night with a 4am close.

Plans are also in the works for The Playground to team up again with XFM on the station's XFM In the City Festival in London as well as with The Great Escape Festival in Brighton for the second year running.

The usual alternative art and performances that The Playground have become known for with burlesque dancers, VJs, performance artists and much more can be expected at all of their events.

Director Warren Morris says: "This is an exciting time for The Playground with our events continuing to push boundaries but also for our other arms including our PR service, magazine and ambitious new website project. We're pleased to be teaming up with various artists, labels and media for what will undoubtedly be a great year."

Venues: KOKO, 93 Feet East, Scala. The Great Escape Festival, XFM In The City, The Brixton Jamm.

Recently booked: Punks Jump Up, Bombay Bicycle Club- DJ, White Lies-DJ, Paul Thompson (Franz Ferdinand)-DJ, KASMS, Post War Years, My Tiger My Timing, Man Like Me, Crystal Fighters, the Brute Chorus, Romance, Underground Railroad, Televised Crimewave, O'Children, Tommy Reilly, The Joy Formidable, Eddy Temple-Morris, Hadouken, Trash Fashion, Infadels, Selfish C*nt, Ulterior, Mica Paris, Imperial Leisure, Tom McRae, Doll and the Kicks.

What They Say:

MUSIC TOURIST BOARD
"The Playground has become rock's answer to Studio 54 within a year of existence, moving to Saturday night dress up and get down gatherings at 93 Feet East, Shoreditch. They book the hottest and coolest of the near future. Getting a gig at The Playground is a sure fire sign of an even brighter future"

DISORDER MAGAZINE
"The girls are beautiful and the boys are rotted... ink stained skin, ratted hair, tight denim and torn t-shirts, glitter and lashings of kohl, deep fast nights of excess and trash... the Playground brand of sleaze glam storms the Proud Gallery in a whirl of hairspray, rock 'n' roll and attitude"

THE GUARDIAN
"A hurricane of cool!"

REMOTE GOAT
"A playground for some of the names that will undoubtedly mark the next decade of British music."

The Playground Official Website
The Playground MySpace