Sony Ericsson and Orange announce a new entertainment partnership
Sony Ericsson and Orange announce a new entertainment partnership as they join forces with David Guetta to bring an exclusive music experience to millions of fans across Europe
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Sony Ericsson and Orange are announcing the launch of a new entertainment agreement for 2011 and 2012. This natural evolution of their five-year partnership will bring customers closer to the music, games and entertainment experiences they love.
To launch the agreement, Orange and Sony Ericsson have joined forces with Grammy Award winning DJ and EMI Music artist David Guetta, to give fans greater access to the events, music and lifestyle of this globally acclaimed artist.
David Guetta - "Where Them Girls At" single feat Flo-Rida, Nicki Minaj
Launching across 9 countries, customers will have access to thousands of VIP tickets for over 20 European concerts and exclusive access to David Guetta's Ibiza sets every Thursday throughout the summer.
In addition, from June, Orange customers will be able to access David Guetta's new Android Application via Sony Ericsson's Xperia handset range. The App will feature behind the scenes videos, new tracks and exclusive content whilst also enabling fans to interact with David Guetta via his Facebook Fan Wall.
Sony Ericsson and Orange are also setting up an exclusive Facebook page where fans will have the opportunity to become the official Orange David Guetta reporter updating the site on their own personal VIP experience at his live events, as they follow him on his summer world tour.
Commenting on the new partnership David Guetta said:
"We already have an important and really active community on the web, and I believe that thanks to the application developed with Sony Ericsson, I will be able to interact with a lot of new fans. They will be able to access my music more easily and I will be able to share how passionate I am about my life as a DJ!"
Pieter Pierle, Vice President, Director Global Account Orange from Sony Ericsson said:
"At Sony Ericsson, we are always looking for ways to reward consumers with exclusive experiences they can enjoy on their Xperia smartphones. David Guetta is a natural partner for us; he is a truly global star and understands the importance of communicating via social media. We are looking forward to delivering some amazing exclusives to Orange customers this year with this initiative."
Yves Maitre, Senior Vice President, Mobile Multimedia and Devices, Orange, commented:
"At Orange we are very excited about this latest step in our long-standing partnership with Sony Ericsson. Together, we have a shared philosophy for delivering music excellence. With this latest agreement with David Guetta we are bringing our customers closer than ever to the music they love, delivering a truly exclusive and interactive experience."
Sony Ericsson and Orange have a long history of working closely together throughout the device development process to provide a seamless and simple user experience for our customers, and the Sony Ericsson Xperia range is the latest to benefit from this partnership.
The Android Application will be embedded into the Sony Ericsson Xperia handsets from June, and will be available as an Android Application for Orange customers to download from the Orange App Shop.
About Sony Ericsson:
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years the company has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the 'most entertaining smartphones' in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California.
About Orange
France Telecom-Orange is one of the world's leading telecommunications operators with 170,000 employees worldwide, including 102,000 employees in France, and sales of 11.2 billion euros in the first quarter 2011. Present in 35 countries, the Group had a customer base of 215.9 million customers at 31 March 2011, including 141.6 million customers under the Orange brand, the Group's single brand for internet, television and mobile services in the majority of countries where the company operates. At 31 March 2011, the Group had 156.7 million mobile customers and 13.9 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.
With its industrial project, "conquests 2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development.
France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
For more information (on the internet and on your mobile): orange.com, orange-business.com, orange-innovation.tv
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited, Orange France or France Telecom.
About EMI:
EMI Music is one of the world's leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Records Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone, Virgin Classics and Virgin Records.
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For more information on this and for other fan experiences please visit:
Sony Ericsson Official Website
Orange Official Website
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