Coldplay have just released the official video for their current single "Paradise."
The video was directed by Mat Whitecross and was filmed in South Africa and London.
"Paradise" is off of Coldplay's 5th studio album Mylo Xyloto which will be released in the U.S. on October 24, 2011.
"Coldplay reaches for the heavens on 'Paradise,' a majestic preview of the band's fifth album," said People Weekly, putting the track on its "Hot Singles" list. "'Paradise' is a far moodier affair than previous single 'Every Teardrop is a Waterfall,' with dramatic strings and chords and just the right touch of melancholy for the onset of the fall season," observed Idolator.com.
"Paradise" and "Every Teardrop is a Waterfall," the album's first single, have already sold nearly a million downloads combined.
Coldplay - Paradise video:
This week, iTunes are exclusively streaming one song from Coldplay's upcoming album Mylo Xyloto, each day leading up to the album's release on October 24th.
Fans can also pre-order Mylo Xyloto on iTunes now and the single "Paradise" will begin downloading immediately.
Mylo Xyloto will be available in digital, CD, and vinyl formats and as a special limited edition Pop-Up album. It was produced by Markus Dravs, Daniel Green, and Rik Simpson, with enoxification and additional composition by Brian Eno.
As part of the Unstaged Concert Stream in Madrid on 10/26, American Express is inviting Coldplay fans to take part in a global collaboration. Users can create their own custom butterfly which may be featured in a live music video experience during the show. Go to amexunstagedcoldplay.com and follow the steps to take part.
The band have just launched a personalized album artwork application on coldplay.com, where fans can create their own Mylo Xyloto artwork using their initials. Once it is created, fans can use it as their profile picture on Facebook, Twitter, or wherever else!
Coldplay will be celebrating the October 24th release of Mylo Xyloto with a series of U.S. TV appearances.
The band will appear on "The Colbert Report" (10/19), "Today" (10/21) and "The Ellen DeGeneres Show" (10/27).
On November 12th, Coldplay will be the musical guest on Saturday Night Live.
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Coldplay Official Website
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