Xperia™ presents A Night of Imagination Powered by Labrinth's Electronic Earth
4th April 2012: One Mayfair, North Audley Street, London, W1K 6ZA
Sony has announced the launch of Xperia™, along with superstar Labrinth's debut album Electronic Earth, at A Night of Imagination spectacle on 4th April.
The event will include an exclusive set from Labrinth, with unheard remixes and an awe-inspiring secret collaboration - a never-before-seen performance in the UK.
The exclusive event will be held at the iconic London venue, One Mayfair.
The audience can expect to be astounded as the show unfolds, and they witness first-hand what happens when the imaginative world of Xperia™ collides with one of Sony Music's most talented and creative new artists.
Labrinth commented: "I'm excited about performing new tracks and exclusive material at the Xperia™ event. We have planned some special moments throughout the night and we're sure the audience will enjoy what is in store for them."
Catherine Cherry, Marketing Director for the UK and Ireland at Sony Mobile Communications said: "Labrinth is one of the most inspired UK artists currently on the scene, and this unique collaboration is designed to show what Xperia and our Made of Imagination campaign is all about. We want to ignite people's imagination and curiosity through entertainment experiences, whether that is in reality or through our products."
Xperia™ is the smartphone brand by Sony Mobile Communications. The brand launches in the UK with the Xperia™ NXT series - including Xperia™ S (available now in-stores), Xperia™ U and Xperia™ P (both available Q2).
The Xperia™ NXT series also provides access to Sony Entertainment Network - where Labrinth's new album Electronic Earth can be purchased. Sony Entertainment Network is a portal for consumers to access premium entertainment such as music, movies, TV shows and more, conveniently from one account.
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: Sony Mobile Official Website
Labrinth Official Website