The Sword New Album - Apocryphon - To Be Released On October 22
Band To Appear On Labor Day Episode Of Anthony Bourdain: No Reservations
'Tears Of Fire' Hot Sauce Featured On Show And Available To The Public
As a first step of the pre-release campaign for their new album, Apocryphon, The Sword will appear Monday, September 3, 2012 at 9 PM ET/PT on Travel Channel's highly rated show Anthony Bourdain: No Reservations - The Final Tour.
The show was shot in March in Austin, Texas at the SXSW music festival.
Below is a description of the band's segment and a short clip taken from the show.
No Reservations: Fish Tacos & Hot Sauce with The Sword - video clip:
First Tony grabs a drink with The Sword at their favorite local bar, The Draught House. They then take him to Quality Seafood Market for some fish tacos, fried catfish, and oysters – all with the band's brand-name hot sauce.
As noted above, the band takes the opportunity to introduce Bourdain to their branded hot sauce 'Tears of Fire.' As of Tuesday September 4, 2012, the sauce will be available for sale (link below).
Creator of the sauce, Brian Rush, says the following, "They wanted something hot, but with a good flavor. I already make a really hot red habanero sauce (August in Austin), so it was just a matter of taking that over the top. I added the infamous Ghost Chile, the hottest pepper in the world along with some extra spice to give it another dimension of zing. This is an other-worldly sauce with both flavor and heat, named after a killer song for one of the best bands Austin has to offer."
Apocryphon, the band's fourth album and first for new label partners Razor & Tie will be released October 22, 2012 followed by a U.S tour. Tour details will be announced Wednesday September 5th.
'Tears of Fire' sauce at: TearsOfJoySauces.com
For all information on The Sword, go to:
The Sword Official Website