MBK/RCA Records raspy voiced songstress Elle Varner has premiered the music video for her romantic new single, "I Don't Care" on BET's 106 & PARK.
Following the world premiere, the video will be a spotlight feature on the world's leading all-premium music video and entertainment platform, VEVO on September 19th.
Filmed in Brooklyn, NY and directed by Lenny Bass (Anthony Hamilton, Jill Scott, Cee Lo Green), the captivating clip for "I Don't Care" portrays young couples that are helplessly in love while battling various forms of discrimination.
The follow-up single to Varner's Top Ten hit, "Refill", "I Don't Care," produced by Pop & Oak, was cited by MTV Buzzworthy as "a slow jam at its finest."
Watch the "I Don't Care" behind-the-scenes video:
Varner will make her national daytime television debut performance of "I Don't Care" on The Wendy Williams Show on September 25, 2012.
Since the summer arrival of Varner's self-penned, 11-song debut, Perfectly Imperfect, which debuted at #2 and #4 Billboard's R&B Albums and Top 200 charts respectively, the New York University (NYU) graduate has continued to receive high praises from media, fans and celebrities.
Most recently, the First Lady of the United States, Michelle Obama, stated in an E! News interview that daughter Malia and herself both listen to the soulful darling.
The promising young singer/songwriter, who contributed her writing skills to Grammy-nominated singer/songwriter Miguel's seductive song "Use Me" from his forthcoming release, KALEIDOSCOPE DREAM, is poised to gain more fans and praise during her headlining nationwide Perfectly Imperfect tour, which kicked off on September 2nd in San Francisco, CA.
Varner will also close out her stellar year as the opening act on rapper NaS headlining New Year's Eve concert at NYC's Radio City Music Hall on December 31st.
Photo credit: Lamont "Liquid" Burrell
Elle Varner Official Website