Three influential U.S. music marketing and promotional companies have come together to provide indie artists a vast array of personalized marketing and consulting services.
MusicDish, Inside the Music Business (sm) and Serchlite Music have announced the Music Consulting & Marketing Collective (MCMC) - a full marketing and promotional service providing a new arsenal of cutting-edge offerings and avenues for indie artists looking to break into the music industry.
MCMC is designed to offer a new voice for emerging artists seeking access by developing a substantial suite of hands-on consulting and content-based marketing products and services. Each partnering company will bring their respective specializations under the joint venture, providing an unparalleled foundation of more than 40 years of music industry experience.
“While many labels and artists often lack the supporting marketing and on-hand expertise necessary to succeed in one of the most competitive music markets in the world,” noted MusicDish president Eric de Fontenay. “The combined assets being assembled through MCMC provide a comprehensive solution for international artists by tapping into a network of leading music industry professionals as well as offering a comprehensive marketing package.”
MCMC will integrate all its collective resources to provide access to leading industry professionals, including attorneys, producers, A&R reps, distributors as well as cutting edge marketing - exposing the artist to an international base of industry power players and music fans. On the marketing side of the equation, MCMC will combine promotional opportunities through mobile, online, video, television and radio to impact its clients’ careers in a tangible, measurable way.
“With our collective reach, relationships, experience and desire to help the next generation of musicians, I believe MCMC will quickly become the ‘go to’ place for artists who are committed to getting to that next level because our focus is about providing tangible, usable feedback along with result-driven marketing, says Eric Kline, producer/director and founder of the Inside the Music Business brand of products and services. “I’m really excited about joining forces with Serchlite Music and the Music Dish Network, two companies that I have tremendous respect for and who continually make things happen for artists - a tall order in today’s changing music business climate.”
“The Music Consulting and Marketing Collective is a new and exciting venture for Serchlite and I share a vision of representing and connecting with the independent artist, the hip-hop culture and the community in an honest and responsible way,” says CC Carnie. “This partnership with Inside the Music Business and Music Dish is a natural business pairing. I look forward to sharing ideas and breaking new ground once again in a new area. We are not looking to just have another marketing company, we are looking to perfect our relationship with indie artist and the music consumer.”
For more info please visit http://www.MusicDish.net and visit the artist services section.
About MusicDish
MusicDish Network is the artist development department of MusicDish LLC, a leading music magazine publisher and marketing firm. Launched in 2001 as a marketing service for independent artists, MusicDish Network has grown into a complete artist development program, leveraging brand development, saturated and relationship marketing, digital distribution, event planning and industry outreach to support emerging artists’ and bands’ careers. MusicDish has supported the careers of hundreds of independent artists as well as emerging music labels and companies.
http://www.musicdish.net
About Inside the Music Business
First created and used in 1999, Inside the Music Business is a multi-platform concept created by Producer - Director Eric Kline (who served as Sr. Producer at the Box Music Network through the 1990’s). The company and brand provides unique opportunity and ‘tools for success’ for aspiring unsigned artists and music industry “buffs” while also delivering the core music consumer directly to record retail, local radio and to major recording artists and labels. These include a book 2 CD set, music business consulting, a multi-disc DVD set and forthcoming syndicated radio programming.
http://www.insidethemusicbusiness.com
About Serchlite Music
Serchlite Music was founded in 1999 by Hip Hop mogul and visionary MC Serch to maximize the numerous business and creative opportunities he perceived within the entertainment industry. In 2003, CC Carnie, was brought in as partner and President and now runs its day to day operations.
From his roots in music - MC Serch helped to bring hip-hop into the cultural mainstream through his founding of the legendary Hip-Hop group 3rd Bass. From here he diversified his interests into publishing, executive producing, fashion, film, and most recently, television. Serchlite Music’s success rests on its unique ability to identify, interpret and develop provocative synergistic content. Among its flagship businesses is its marketing and promotion arm which has achieved great success over the past 10 years working with over 120 artists, both @ major labels as well as independents. Serchlite Music also pursues involvement with charitable organizations like VH1’s Save the Music, The Foundation for Ethnic Understanding and The Hip Hop Summit Action Network, which all work to empower and enlighten urban youth across the country.
http://www.serchlitemusic.com
VertigoNation is supercharged music fueled by pulsating beats, hard driving keyboards and a female lead vocalist that has a refined English accent that reminded me of The Human League (”Don’t You Want Me Baby”) in their glory days in so many ways.
