Alicia Keys to perform at Opening Ceremony of UEFA Champions League Final

Alicia Keys

UEFA and PepsiĀ® are excited to announce that for the first time ever, the UEFA Champions League Final will feature a global live music headline performance as part of the opening ceremony pageantry.

Taking place on May 28th 2016 at Stadio Giuseppe Meazza in Milan, Italy, the “UEFA Champions League Final Opening Ceremony presented by Pepsi” will feature Alicia Keys as the inaugural artist to usher in a new live entertainment era for the UEFA Champions League Final. Airing in more than 220 countries, the UEFA Champions League Final is the most watched annual sporting event in the world.

“I’m extremely excited to share my new music at the UEFA Champions League Final, an event that is celebrated in every corner of the world,” said Alicia Keys. “This is going to be a powerful moment in history and one that represents the spirit of all the similarities we share no matter where we live and who we are. I’m honored to be a special part of such a beloved experience.”

This year’s “UEFA Champions League Final Opening Ceremony presented by Pepsi” will merge the worlds of world-class music, entertainment and sports, as well as celebrate design and fashion as a nod to the host city, Milan.

“Music, entertainment and sports have always been a vital part of the Pepsi DNA. We are the brand that invented entertainment marketing and continue to push creative boundaries,” said Carla Hassan, SVP, Global Brand Management, Global Beverage Group, PepsiCo. “By creating a global stage as part of the UEFA Champions League Final for the first time, Pepsi will produce an epic, memorable moment that will draw an even broader global fan base to the pitch, elevate the excitement of the 2016 final, and establish a new tradition for one of the world’s most beloved sport spectacles.”

The revived opening ceremony marks an expansion of PepsiCo’s existing partnership with the UEFA Champions League, bringing one of the world’s most passionate musicians to a massive global audience and further heightens the excitement and grandeur of the world’s most watched annual sporting event. PepsiCo initially joined forces with the UEFA Champions League in 2015, announcing a partnership with the prestigious European club football tournament where Lay’s, Gatorade and Pepsi MAX / Pepsi serve as lead brands for the competition.

Guy-Laurent Epstein, UEFA Marketing Director, commented, “With an iconic and storied history in music, Pepsi was the ideal partner to bring an epic music performance to the world’s most watched annual sporting event for the first time, and UEFA is delighted that Alicia Keys will be performing in Milan. The UEFA Champions League Final is the ultimate stage in European football, bringing together the two best teams on the continent. With such a highly respected and truly global artist performing ahead of the UEFA Champions League Final, it heightens even further the appeal of the match and consequently will reach a broader audience demographic, which ultimately further strengthens the global status of UCL.”

In addition to the “UEFA Champions League Final Opening Ceremony presented by Pepsi” performance, Keys – who recently joined Season 11 of NBC’s hit show The Voice in the United States and will release her 8th album this year – will be featured in a variety of integrated campaign elements leading up to the performance.

For more information, visit:

www.facebook.com/uefachampionsleague

Alicia Keys – “Tears Always Win” co-written with Bruno Mars – watch video

Alicia Keys
Check out the video for Alicia Keys’ new single “Tears Always Win”!

Alicia Keys

Watch Alicia Keys in new music video for “Tears Always Win”

Check out the video for Alicia Keys‘ “Tears Always Win”!

Co-written by Alicia Keys and Bruno Mars, and produced by Alicia Keys and Jeff Bhasker, “Tears Always Win” is one of the stand-out tracks on ‘Girl On Fire’, Keys’ fifth studio album.

Alicia Keys – Tears Always Win video:

Alicia Keys is currently performing in Europe with her Set The World On Fire tour.

For the latest music, tour dates and more, go to:

Alicia Keys Official Website

Alicia Keys As I Am + No One review, watch video

Alicia Keys - As I Am

Alicia Keys has once again come up with the goods with her new video for hit single, “No One”. The single is off of her third studio album, ‘As I Am,’ set for release on November 13th, 2007 on J Records […]

Alicia Keys - As I Am

Alicia Keys has once again come up with the goods with her new video for hit single, “No One”. The single is off of her third studio album, ‘As I Am,’ set for release on November 13th, 2007 on J Records. ‘As I Am’ features collaborations with John Mayer, Linda Perry, Floetry’s Marsha Ambrosius and Timbaland.

Ever since a friend handed me her debut CD, ‘Songs in A Minor’ and I heard “Fallin'” for the first time, back in 2001, I knew we were on to something good – and it seems Alicia Keys has just been getting better as the years go on. On stage she’s grown from being the girl with braids, sitting behind the piano to a now more glamorous woman who can dance and “work” the stage more comfortably.

It’s too bad that Britney Spears walked away with the most publicity after the 2007 Video Music Awards. After watching Alicia Keys at the VMAs, it’s amazing that this talented singer and performer wasn’t all the rage after the show. Luckily, though, there’s still plenty of time to savor a fine performance, like a fine wine. Maybe in the long run, it’s best that Alicia’s hype is more subtle.

Watch Alicia Keys perform “No One” at the VMAs

When I was growing up, Irene Cara and Donna Summer were two of my favorite singers to sing along with. Alicia Keys has captured that feeling with “No One” along with a current and modern vibe. Since her voice naturally sounds the way it does, there’s no need for the flamboyant “trills” that have become the norm for so many singers. The video for “No One” is a new window into the world of Ms. Keys and it’s great to see true talent once again, hitting the airwaves.

Watch Alicia Keys – “No One” video (debuted on BET):

Track Listing for ‘As I Am’:

1. As I Am (Intro)
2. Go Ahead
3. Superwoman
4. No One
5. Like You’ll Never See Me Again
6. Lesson Learned (featuring and co-written by John Mayer)
7. Wreckless Love
8. The Thing About Love
9. Teenage Love Affair
10. I Need You
11. Where Do We Go From Here
12. Prelude To A Kiss
13. Tell You Something (Nana’s Reprise)
14. Sure Looks Good To Me

“No One” video link

Alicia Keys Official Website
Alicia Keys on Myspace

By: Jenny May – Band Weblogs