MySpace UK has just launched a new music offering designed to help new artists gain valuable exposure to fans and critics alike.
The new video based channel, Earwig TV (uk.myspace.com/earwigtv) will showcase exclusive video content created by a carefully selected mix of the hottest new bands and artists on MySpace Music.
For the first time ever music lovers will be able to find the best new musical talent on the site in one profile - with Earwig TV set to be THE place to discover the next Kate Nash or Enter Shikari.
The profile will feature both live footage and interviews from eleven bands and artists all tipped to be big in 2008. The profile will allow bands to introduce themselves, talk about their scene and their influences as well as showcase their music.
The eleven bands featured on the profile at launch are:
One Night Only
The Duke Spirit
The Clik Clik
As well as appearing on Earwig TV, MySpace will promote video content from the profile across the site, offering new artists and labels exposure to its 10 million monthly unique users.
To be part of the profile, artists and/or labels must contact the talent hunters at MySpace to be considered. Earwig TV will consider both unsigned and signed acts from anywhere in the world and any genre.
Dom Cook, marketing and content director at MySpace UK comments: "Earwig TV is a place where music fans can discover new talent and be the first to hear about the acts of tomorrow. MySpace is already the home of music so the launch of Earwig TV is a natural next step in exposing the next generation of stars to our 10 million unique users. We've picked the first set of bands because they're all creating a buzz at the moment as well as being prolific on the live scene in the last year."
The profile itself will be supported on site with a weighty promotional campaign including banners and music home page promotion.