Introducing The Mos Def Music Tee + FREE download

Introducing The Mos Def Music Tee embedded with the new Mos Def album, 'The Ecstatic'!

Mos Def is the first artist to release the new CD in T-Shirt format; four more “Mix Tees” and several new artist tees are coming this Fall as part of the rapidly growing Music Tee™ Collection.

Within weeks of launching The Music Tee™, an innovative new T-shirt that literally weds music and fashion by embedding digital music in the shirt, clothing label LnA is pleased to announce the second shirt in their new series -- and the first “artist” shirt -- The Mos Def Music Tee™, containing the new Mos Def album, 'The Ecstatic'.

Free Download: Mos Def MP3 - “Casa Bey” from The Ecstatic

The shirt was produced in collaboration with Downtown Music and music innovator Invisible DJ, and will available for purchase beginning July 7, 2009.

The Original Music Tee™, a “mix tape” shirt containing “album art” on the front and a play list on the back, features such up-and-coming artists as The Asteroids Galaxy Tour, Alice Russell, Theresa Andersson, WAZ, Magic Arm, Lettie, Passenger, Holmes, Amy Kuney, Charlie Mars, The Silent Years, Mason Proper, Nive Nielsen and Afternoons.

Each shirt also has a hang-tag printed with a URL and a unique code allowing the purchaser to download the play list.

Several more shirts will be added to The Music Tee™ Collection in the fall, including several artist shirts and four “mix tape” shirts being created exclusively for fashion retailer Shopbop.

The Music Tee™ has garnered rave reviews since its launch on May 26, 2009:

“If you're still mourning the loss of your ex-boyfriend's perfectly holey (and holy!) Led Zeppelin tee shirt that you lost in the breakup, take heart: Another perfect marriage of soft cotton and hard rock has arrived in the form of LNA's new Music Tee.” - Glamour

“Probably the best two things in the world have to be music and fashion. Probably the best idea in at least a few centuries: the Music Tee by LnA and The Invisible DJ.” - This Next

“Though it is now obsolete -- except for a virtual version in your iTunes library, perhaps -- seekers of the perfect boy-tee-for-girls LnA have teamed up with Invisible DJ (whose compilations you've heard looped while shopping at Ron Herman and Juicy Couture) to revive album art...and make it wearable.” - LA.com

“...a really cool, new and unique way for musicians to make money to survive as musicians, while creating a new outlet for fans to experience the music itself.” - Bombin’ Magazine

“Note to bands, clothing is a necessity in life, music, no matter how much we wish for it, isn’t. Are you picking up what I’m putting down?” - Lost In A Supermarket

Critical Praise for Mos Def - The Ecstatic

“The Ecstatic is…an album that comfortably jumps across continents on a hip-hop goodwill-ambassador tour.” – Pitchfork

“As an artist … Mos occupies a crucial place in hip-hop” - XXL

“...There is no better lyricist or deliverer of lyrics in music [than Mos Def]. Not in hip-hop. Music.” - Esquire

“Ahead of its time...Mos Def’s most well-rounded project to date.” - Giant

Buy Music:

Mos Def on amazon.com

Mos Def on amazon.co.uk

The Music Tee™ collection is available at Ron Herman and Lnaclothing.com, and will be available nationwide at major department stores and boutiques this summer.

Hear the Fashion, Wear the Music

About LnA

Founded in the summer of 2007 by Southern California natives Lauren Alexander and April Leight, LnA borrows concepts from men's Tee shirts and combined them with super soft cotton and vibrant colors to create a basics line with an edge. In the summer of 2008 LNA teamed with Nylon for “The Nylon Summer Music Tour”, producing shirts, leggings and tote bags featuring the bands She Wants Revenge, The Switches and The Virgins. More recently LNA shot their Fall 2009 look book featuring THE DELTA FIASCO, a band from Liverpool. The collection was inspired by the personal style of the band, and features oversized exposed zippers, super soft hoodies with ephalets and big button details. Drawing inspiration from music and bands from around the world Alexander and Leight continue to expand and develop their idea of the perfect wardrobe staples.

About Invisible DJ

Invisible DJ was built from the floor of Ron Herman's flagship store on Melrose in Los Angeles with the idea that all things are possible. Invisible DJ's avant-garde approach to business effectively merges fashion and music, with an eye towards introducing new, up-and-coming talent while at the same time creating unique programs and platforms for music to be discovered. The brand has worked with a talent roster that includes innovative, eclectic and diverse artists from all around the world, including Santigold, Chester French, Kid Sister, Uh Huh Her, Novalima, Bitter:Sweet and many other artists. Invisible DJ's most recent projects include Dirty English for Juicy Couture, Ron Herman After Dark, and the design of the limited edition Beats by Dre Headphones. Their creations have been featured in Vogue, Vanity Fair, Flaunt, LA Times and many other media outlets.

The Mos Def Music Tee and future "artist" t-shirts will retail for $39. The Original Music Tee, a "mixtape" shirt, sells for $60. (Retail information subject to change.)

Shop Bop

Invisible DJ

LnA Clothing

Search for CDs, Mp3s, more: Amazon.com | Amazon.co.uk