Emotional BET Awards Draws Record 10.6 million viewers;
LeToya Performs Top 10 Urban Smash "Not Anymore," first single off 'Lady Love' album, dropping August 25th
LeToya. A single name ringing a whole lot of bells. Though one month remains before her album hits stores, LeToya Luckett has already piled up a year's worth of accomplishments. The video for the Top 10 national Urban radio hit "Not Anymore" continues its steady climb up BET's 106 & Park countdown, perched at #3 as of recent weeks. She co-hosted this popular video show yesterday.
At a moment of emotional gravity for music fans everywhere, LeToya took her place twice, first, as a performer; then, as a presenter, at the recent 2009 BET Awards, which by coincidence was the first celebrity gathering following the passing of Michael Jackson and unexpectedly became a public memorial.
LeToya appeared on the awards' pre-show, singing the sweeping "Not Anymore," the first single off forthcoming album 'Lady Love', due out August 25, 2009. She presented an award during the primetime portion, which was viewed on 10% of all televisions nationally that night.
Meanwhile, driven by the single and video, LeToya's MySpace numbers astound: her page has been visited over four million times, and "Not Anymore" has registered a whopping 7.6 million plays.
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The smash success "Not Anymore," written and co-produced by Ne-Yo, paves the way perfectly for second single "She Ain't Got..." The thrashing, throbbing anthem, written by Chris Brown, is a hit in more ways than one.
LeToya is teaming up with Major League Baseball in rolling out "She Ain't Got..."; check MLB.com for a LeToya interview and music video tie-in. Or keep your ears open the next time you attend a baseball game, as song snippets will be resonating throughout stadiums across the country. Better still, watch for the song's music video, featuring current Los Angeles Dodger stars Matt Kemp and Orlando Hudson, as well as Hall of Fame player Dave Winfield.
The prominent TV show ABC News Now ran footage of the new videos with an exclusive interview with LeToya last week Friday. Additionally, CNN filmed a mini-biopic piece on LeToya during the shoot. The prominent TV show Access Hollywood is set to run footage of the video shoot, as will AOL and EssenceMagazine.com. It continues to played on VH1 Soul, MTV Jams, Music Choice and BETJ. Additionally, CNN filmed a mini-biopic piece on LeToya during the shoot. And lastly, expect a dance remix of "She Ain't Got..." hereafter. LeToya Luckett is definitely in the swing of things.
LeToya's visibility doesn't end there. Find her in a slew of print and online publications, which started with a feature in the June issue of Rap Up magazine, their first-ever photo issue. She's also on the cover of Sister2Sister magazine, and has a spread in the August fashion issue of VIBE magazine's final issue.
Other features past, present and future include: Billboard magazine, Complex online, Jet Magazine, Rides magazine, and Lipstickalley.com. Major newspapers such as the Houston Chronicle and Atlanta Journal-Constitution continue to document her progress and promise further coverage the week of Lady Love's release.
LeToya. What else need be said? Absolute success has always been her destiny.
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