Darius Rucker Teams Up with Coke Zero & LongHorn Steakhouse For "Tracks & Tunes" Sweepstakes
Two Sweepstakes Winners Will Receive Trips to the 2010 Coke Zero 400 at Daytona International Speedway and the Chance to Meet Country Music Star Darius Rucker
What do ice cold Coke Zero™, hot country music, lightning-fast stock car racing and a delicious meal from LongHorn® Steaks have in common? Together they add up to the "Coke Zero Track & Tunes" sweepstakes with Darius Rucker and LongHorn Steakhouse.
Beginning this week, LongHorn Steakhouse guests can register for a chance to win an exclusive trip to the 2010 Coke Zero 400 at Daytona International Speedway which includes a pre-race VIP experience and special seating for the pre-race concert featuring country music sensation Darius Rucker.
"Coke Zero Tracks & Tunes" is the final event in a series of three promotions that give fans the chance to attend exclusive sporting events and live concerts by Darius Rucker.
Darius Rucker is part of LongHorn's "Live at LongHorn" country music program in partnership with Coke Zero and Capitol Records Nashville.
"Through this exciting partnership with Coke Zero and Darius Rucker, LongHorn Steakhouse has sent people to premier sports events such as the PGA TOUR CHAMPIONSHIP and the NCAA Men's Final Four, and given them the opportunity to get 'up close and personal' with one of country music's hottest stars," said John Fadool, Executive Vice President of Marketing for LongHorn Steakhouse. "Music is a special part of LongHorn's heritage, and we're proud to support country music while offering our guests the chance to win exclusive prize packages."
Grand prize packages worth $2,500 each will be awarded to two lucky winners. Each package includes an all-expenses paid trip to Daytona for two people, two grandstand tickets for the 2010 Coke Zero 400, access to the Coke Zero VIP Club, a VIP pre-race experience and special viewing for the Darius Rucker pre-race concert. Winner accommodations include four days/three nights at one of Daytona's top hotels.
"Guests who visit LongHorn can now enjoy their favorite meal with the only beverage that offers Real Coke Taste and Zero Calories," said TJ Abrams, Associate Brand Manager, Coke Zero, Coca-Cola North America. "Through this program with LongHorn, Coke Zero is making it possible for people to win a VIP racing and music experience at the Coke Zero 400 and combine their passions for music and NASCAR. It's one more great reason to enjoy a refreshing Coke Zero with a delicious LongHorn steak."
"When Capitol came to me with the opportunity to partner with these two great brands, I immediately jumped at the chance to be involved because this offers music fans an opportunity for an unique sports experience that also spotlights country music," said Darius Rucker.
In addition to the grand prize, eligible participants have the chance to win merchandise including LongHorn gift cards, Apple iPod Touch players and Coca-Cola Racing Family autographed items. For more information about the sweepstakes and how to enter, visit www.CokeZero.com/longhorn. Entries will be accepted from May 17th through June 6, 2010.
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ABOUT DARIUS RUCKER
Darius Rucker first came to prominence as the lead vocalist and songwriter for the pop group Hootie & The Blowfish, whose 1994 debut, Cracked Rear View, sold more than 16 million copies to become one of the best-selling albums in history. In early 2007, Rucker signed with Capitol Records Nashville and has since been embraced by the country music community with his chart-topping 2008 debut, Learn To Live - an album that has produced three consecutive No. 1 singles and Top 5 single, "History In The Making." Rucker's transition has been highly praised, with The New York Times proclaiming he has "one of the year's most vibrant country albums." Rucker’s success in the country music format was recently recognized at the 43rd Annual CMA Awards when he received the Best New Artist title. For more information, please visit www.dariusrucker.com.
ABOUT THE COCA-COLA COMPANY
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.
ABOUT LONGHORN STEAKHOUSE
More than 25 years after opening its first restaurant in Atlanta, LongHorn Steakhouse now operates more than 325 restaurants in 31 states. In 2007, LongHorn created the "Live at LongHorn" music program to provide a venue for connecting American country music artists to country music fans through in-restaurant meet-and-greets, live performances in intimate venues, and videos and songs on their unique website at www.liveatlonghorn.com. LongHorn is a owned byDarden Restaurants, Inc. (NYSE: DRI), the world’s largest full-service restaurant operating company. For more information about LongHorn, please visit www.longhornsteakhouse.com.
ABOUT NASCAR
The National Association for Stock Car Auto Racing Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport -- with more of the top 20 highest-attended sporting events in the U.S. than any other sport -- and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in New York; Los Angeles; Charlotte, N.C.; Concord, N.C.; Conover, N.C.; Bentonville, Ark.; Mexico City; and Toronto.
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