Split Brand sponsors Cat Party 'Rhapsody in Black' album release

Split Brand Sponsors the Release of Cat Party's Second Album

Split Brand, the innovative board-sport lifestyle brand that takes inspiration from its skate and surf team, is proud to announce the release of Cat Party's second full length LP 'Rhapsody in Black'.

The CD release party will be celebrated in mid-May with the venue to be announced closer to the date.

In addition to the CD launch party, the Orange County-based band will be available for in-store promotions at Split Brand retailers.

Split Brand plans on introducing Cat Party's new LP to the public by offering free samples of their music on Split's official website. Limited edition Cat Party and Split Brand T-shirts will available online in May and throughout their tour in Los Angeles and Orange County.

'Rhapsody in Black' scheduled to release May 16, 2011 in the States, will also have a vinyl album released by Sabotage records in Germany.

The album, recorded entirely by Ryan Nichols (Guitar, Bass, Vocals) and Roger Fowler (Drums), doesn't stray far from the indie sounds that Cat Party fans are already used to, according to Nichols, who is looking forward to the release of the album.

"We are very proud of this record. There are some typical Cat Party tunes on here as well as some songs that took on a new direction and approach. I hope everyone enjoys the record, we worked extremely hard on this one," said Nichols.

The Split Brand began its sponsorship of Cat Party at the end of 2010 for the start of the brands official re-launch. As strong supporters of Indie/Punk musicians, Split felt Cat Party was an obvious choice.

"Cat Party was chosen to represent Split because of their honest raw vibe. They bring a revitalizing approach to their music and stage presence," said Split Brand's Marketing Director, Brian Young. "Our connection with Cat Party will introduce our brand to a new audience outside of our standard skate and surf crowd. Our hope is to get Cat Party to the next level in the band's career so it can continue to tour and deliver new music."

About Split Clothing Brand

Split Clothing Brand was acquired by Life Distribution, LLC in May, 2010 by its original founder David Patri. The brand was started in 1988 by design students in San Luis Obispo, California. The original idea was to create something unique. A common bond was built between friends around this premise. Graphics found their way to surfboards, skateboards, ramps and T-shirts. In 1990, still a garage business, the motto was "don't label me." Not wanting to be pigeon-holed as a "surf" or "skate" company, Split became the first "cross board sport" company.

The Split brand grew with global distribution and became a major label for consumers in the mid 2000's. The brand identity was updated at this time to establish a strong global brand message that revolved around their skate, surf and musical influences. The brand stayed focused on their skate and surf teams supporting the lifestyle that made the brand potent from the beginning. Known for always changing and staying on top of innovation and creative expression, Split will continue to push the boundaries of board-sport style. Split is currently licensed in Brazil and Europe.

About Life Distribution LLC

Established in 2009 when it acquired the Ambiguous brand label, Life Distribution LLC is a creative-driven distribution company with roots in music, art, fashion, sports and culture. The company’s mission is to get back to the roots of apparel and design. Additionally, with strong relationships to quality manufacturers in China, the company offers valuable strength in wovens, walk shorts, jackets and denim. Keeping the company small and focused, Life Distribution LLC's staff has years of experience, and can take ownership of their specialization - making for a tight knit, cubicle-free, family.

Based in the heart of Orange County, CA, in Santa Ana, Life Distribution LLC designs houses a skate facility, art studio and mural space. Offering an artist collective organization called 4A "Ambiguous Addicted Artists Association," Life Distribution LLC supports and works closely with a variety of artists and photographers for various projects and limited edition releases.

Buy CDs, MP3s, more:

Cat Party on Amazon.com

For more information about Split Brand, go to:

Split Brand Official Website

Cat Party MySpace

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