London Rapper PW Releases "Sensible" Music Video

Meet PW, one of the most promising new artists to surface from the urban scene and one to look out for.

Hailing from Edmonton, North London, budding new rapper PW, aka Akheim Allen is set to make waves with his infectious new track "Sensible" taken from his forthcoming mixtape NKOTB (New Kid On The Block) and sees him emerge as a credible addition to the new-look British pop-urban sphere.

While a relative newcomer, at only 19 years old, PW has already made headway with his preceding warm up track "W.I.N.N.E.R" that received a great response from key tastemakers and gained support from Radio 1xtra, Capital FM, Choice FM and video plays from Channel AKA.

Bursting with ambition, PW began rapping at the young age of 14, but it was during college that he began to take it seriously after being inspired by the progress of artists from his area that he admired such as Chipmunk and Wretch 32. So determined; PW diligently spent every spare moment in the recording studio, developing his skills and perfecting the hallmark "PW" sound and style.

Fastforward to 2011 and PW (whose stage moniker comes from from his childhood nickname Peewee) is reaping the rewards of his hard work and is going from strength to strength. Having recently completed an extensive school tour, a charismatic and personable PW has solidified a strong and ever growing fan-base who easily identify with him.

Laying solid foundations, new track "Sensible" provides you with a window into what you can expect from the impending mixtape NKOTB.

PW ft Bobii Lewis - Sensible video:

Demonstrating his ability to rap lyrical and pen his own material, in a song that most young girls and boys can relate to, "Sensible" charmingly documents PW's conversation with a young lady about the direction of their relationship. And with a medley of a killer chorus and rhythmic catchy lyrics infused with a smooth melodic production, "Sensible" illustrates the perfect combination for a smash that is sure to sit comfortably at radio.

The viral received an overwhelmingly positive response when uploaded a month ago, going on to garner a staggering 13,000+ views in its first week - a brilliant feat for a new artist. And now, PW is set to follow this up with the video proper. Directed by the notable Luke Biggins (Enrique Iglesias, Devlin), "Sensible" augurs well for PW's introduction and will be available for download from 19th September, 2011.

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