Duran Duran to create the ultimate 'super' group in a nine minute video
Featuring Naomi Campbell, Cindy Crawford, Eva Herzigova, Helena Christensen and Yasmin Le Bon
Directed By Grammy Award Winner Jonas Åkerlund In collaboration with Swarovski Elements
Rock icons Duran Duran, who undoubtedly defined the MTV generation and who have made some of the most-watched music videos of all time, have raised the bar yet again with the launch of their latest nine-minute short film, for the song "Girl Panic !", taken from their recent, critically-acclaimed new album All You Need Is Now.
Directed by award-winning Jonas Åkerlund, this dazzling new video reunites five of the world's top supermodels: Naomi Campbell, Cindy Crawford, Eva Herzigova, Helena Christensen and Yasmin Le Bon with the members of Duran Duran in a short film, that was shot in London, in and around The Savoy, over two days earlier this summer.
Made in association with Swarovski Elements, this stunning video showcases the acting and performance skills of the five 'supers' as they take on the roles of the members of the band, in a day-in-the-life-of expose, that has every ounce of trademark Duran Duran humour and glamour - topping any video they've ever made and making this the most talked-about music and fashion collaboration of the year.
Bringing their own style, irreverence and personality to each character Naomi Campbell steps up to the mic as lead singer Simon Le Bon, Cindy Crawford strikes a pose as bassist John Taylor, Eva Herzigova embodies keyboardist Nick Rhodes as the only blonde in the band, Helena Christensen rocks out as drummer Roger Taylor and Yasmin Le Bon makes a droll turn as 'the anonymous guitarist'.
While the "real" members of Duran Duran cameo as bellhops, waiters, chauffeurs and paparazzi, and designers Domenico Dolce and Stefano Gabbana play Harper's Bazaar UK's guest fashion editors for the day, during a photoshoot scene (still images from which form a 22 page cover story for the December issue of the magazine).
The film was produced by Black Dog Films for Duran Duran, in association with Swarovski Elements, who incorporated not only fashion and jewellery made with the world famous crystals, but also sparkling interior objects, furniture and the Swarovski Crystal Curtain.
Duran Duran keyboardist Nick Rhodes speaking of the project from New York, where the band have just completed a six week US tour said today:
"I'd had this crazy idea for a video for the song Girl Panic !, that looked fantastic on paper, but that I thought in reality would be impossible to pull off. The idea was to recreate a day-in-the-life of the band, with five of the world's greatest supermodels playing all of us. At the time, I had no idea what would be involved in making it happen, but we talked to Jonas about it and he loved the basic concept and wanted to develop it into something really unique - and so it all began."
The "Girl Panic !" video will have its world premiere on Vevo.com November 8th.
"Making of Girl Panic" film premiered on Style.com. Watch it now here on BandWeblogs.com!
Duran Duran lead singer Simon Le Bon added: "We have made some pretty ambitious videos over the years, but this one was certainly the most challenging to date. Coordinating the schedules of five of the world's biggest supermodels, Jonas, and the band was no easy task - but we couldn't be happier with the finished film. It has all of the ingredients that we feel are important - it's humorous, glamorous, sexy and very Duran Duran."
Bassist John Taylor continues, "We teamed up with Swarovski Elements, who provided some incredible pieces for the video that brought a real beauty to it. When you look for partners on something like this, you need to find people who really fit with the aesthetic of what you're trying to do, and with Swarovski I think it was the perfect match, as they represent quality, glamour and absolute glitz!!"
The "Girl Panic !" video comes hot on the heels of Duran Duran's, sold out North American Fall tour which has garnered some of their finest reviews to date.
The digital version of All You Need Is Now hit #1 on the iTunes Albums Charts in 15 countries before the release of the 14-track LP earlier this year.
Duran Duran has sold more than 80 million albums worldwide throughout their career.
From 8th November visit vevo.com or duranduran.com to Watch Girl Panic!
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Duran Duran Official Website
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