Indian hip-hop label, Desi Media Networks launched its hip-hop/rap group named DNOAX with an eleven strong, London based, Indian hip-hop/rap combo. Pretty unique take on the genre is surprisingly fresh and beautifully vibrant; eastern influences pour themselves in and out of the genre-typical pulsating grooves and you find yourself being slowly sucked in to DNOAX musical ethos. And, having been willingly rather than reluctantly sucked in you could honestly say, hey this is cool - I love it!!

There are four really crisp, really tasty tracks included here; ‘They See (DESI) Revolution’, ‘The Moment’, ‘DNOAX Is Back’ and ‘Bhool Na Jana’ - and, really are inspired! DNOAX create a beautifully rounded sound as it chops and changes between ’street’ English and India’s native ’street’ language. It’s weird coz you don’t really need to know what they’re singing about - you just have to let the music wrap itself around you and sit back and nestle in its warm exterior. And, that warm exterior surrounds a very well crafted, luxuriant and equally warm interior - in fact, this work is performed and produced to a very high standard and DNOAX is very proud of themselves for givin’ it their all!

If you have any leanings towards world music or appreciate true ‘international’ vibes then you might just find this as entertaining and rewarding as every listener earlier experienced; DNOAX would certainly make u sit up. This is a fascinating fusion , Hip-hop music isn’t tied into any Nation, race or creed but it does tend to be associated more with black American artists more than anything else. The Brits have done it and it’s been handled successfully in Europe - so its walkin’ the right path with Asian or Indian nuances and the answer is DNOAX and supposedly it doesn’t actually defy logic - there’s no reason at all why Indian artists shouldn’t have something to say through what is essentially music of and for the street!!

DNOAX, with ‘They See (desi) Revolution’ have brought a smile to all the listeners and viewers across the globe and a twinkle to their toes - DNOAX has a great future - their music will appeal to a pretty wide audience and as this whole trip is properly promoted and it could very well come to pass that ‘they see revolution’ in hip-hop/rap music with the likes of the excellent DNOAX and their ‘world’ contemporaries. Most unusual but extremely pleasing stuff from a great sounding combo - pleasantly surprising and damn cool to partake of - DNOAX rock and that’s the truth!!

And here is a dekko of their ground-breaking, brand new video. They See (Desi) Revolution

http://www.youtube.com/watch?v=dasSpJnQReo