Artist development and marketing firm MusicDish LLC has been selected by Canadian label Soundcheck Entertainment Records to support the development of The 7-Time JUNO Nominated Lorraine Reid and her new album “Lessons Learned.” The album represents significant soul searching on the part of the powerhouse vocalist of Temperance by establishing a more mature sound and reflecting the various challenges and changes Lorraine has endured to make this record a reality.

MusicDish will roll out a full online marketing campaign in support of the album and single “How Do I Keep Him,” while developing brand identity and creatives that reflects Lorraine’s new musical direction and growth. The mutli-pronged campaign will coordinate efforts on a variety of platforms, from MP3 blogs and webradio stations to social networking sites and genre-specific communities, combined with syndicated marketing and street teaming.

Lorraine Reid is perhaps best known as the former powerhouse vocalist of Temprance. Temperance fared extremely well in both the dance and mainstream markets, and can now boast more Juno nominations than any other dance group to date.

As the lead vocalist of Temperance, Lorraine earned 7 Juno Award nominations. Their first album, Virtues of Life, released in 1995, attained these incredible feats and much more. In 1996, the Canadian Euro dance group released a cover version of the song, “Forever Young,” which reached number 8 on the Canadian Dance Chart. The single, “Forever Young,” was also released in the United States in the summer of 1997, and immediately won the hearts of many new fans and critics south of the border. Their debut album featured 6 consecutive National Top Ten charting dance singles, and 4 MuchMusic Video Award nominations, which resulted in a 1994 MuchMusic Video Award. Along with a feature in Billboard Magazine in June 1998, their import follow-up single, “Lost In Love,” created immense anticipation for their second follow-up album release titled, If Yu Don’t Know.

Recording for the majority of 1999 yielded Temperance’s stronger sophomore album entitled, If You Don’t Know. This new album gained admiration from new fans, while maintaining a loyal pre-existing fan base who was excited to grow with Lorraine. Even before the release of the album title track, “If You Don’t Know,” Temperance had already garnered acclaim for their first single, “Hands of Time,” as it won a SOCAN Award for climbing to #1 on RPM’s Dance Chart. Its success continued and it cracked the Top 40 Radio Charts. The video for Hands of Time received nominations for both a Juno Award and a MuchMusic Video Award in 2001.

In the fall of 2005, Lorraine suffered a lengthy and extensive bout with hoarseness, including throat pain, which ultimately became complete laryngitis. She was diagnosed with vocal nodules and was advised to undergo the procedure to have them removed. The resulting nodule surgery meant learning to retrain her muscles for use, compensating for some loss in range, as well as the use of an amplification system when speaking publicly.

It is with great anticipation therefore that Lorraine’s new album, Lessons Learned is slated for release this spring. Listeners are sure to hear a more soulful and established Lorraine, as she provides a window into her heart by sharing her experiences that have made her the talented vocalist she is today.

MusicDish Network is the artist development department of MusicDish LLC, a leading music magazine publisher and marketing firm. Launched in 2001 as a marketing service for independent artists, MusicDish Network has grown into a complete artist development program, leveraging brand development, saturated and relationship marketing, digital distribution, event planning and industry outreach to support emerging artists and bands careers.