OK Go Paracadute label, TV appearances + Spring 2010 tour dates

OK Go form their own label

Beginning April 1st, Paracadute and OK Go will take over all distribution and promotion functions for the band

New, embeddable video for 'This Too Shall Pass' garners over six million plays in the first six days

OK Go, the band whose inventive internet campaigns and self-directed music videos have set records and won the band a GRAMMY, announces the formation of Paracadute.

Paracadute and OK Go will oversee the distribution and promotion functions for the band and have planned an extensive promotional campaign for OK Go's latest album, Of The Blue Colour Of The Sky, which was released in the UK in February.

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Just as the band saw an opportunity to do something different with their homemade videos, OK Go see untapped potential in the sea change that the music industry is experiencing and believe there are tremendous opportunities for artists capable of managing their own promotion and distribution. The band, who have always controlled their publishing, merchandise, touring, and all other non-recording rights, are parting by mutual agreement with EMI Music.

"We'd like to thank the people who have worked so hard on our behalf," said OK Go singer Damian Kulash, who will discuss the band's departure from the label on the US's NPR's 'All Things Considered'. "And we'd like to thank our fans for making this choice an easy one for us."

The agreement will be effective April 1st. Without missing a beat, OK Go will perform on Jimmy Kimmel Live that evening and launch a North American tour on April 13th, which will include stops at numerous music festivals, including Bamboozle, Bonnaroo and Sasquatch.

The band are set to appear on a string of US TV shows, including Late Show with David Letterman on April 28th, The Colbert Report on April 29th and Late Night With Jimmy Fallon on May 4th.

OK Go unveiled its latest crazily ambitious clip - the video for current single This Too Shall Pass (watch video), which features a two-story Rube Goldberg machine built by the band and Syyn Labs, a team of creative engineers with day jobs at NASA and Jet Propulsion Laboratory.

Last Monday and it garnered over six million views in the first six days, becoming the #1 Top Rated (All Time) music video on YouTube.

Kulash has been asked to participate in the 'How to Create a Viral Video' panel taking place at SXSW this Saturday, March 13th.

The new video features the album/single version of 'This Too Shall Pass', and follows up on the explosive success of their last video, a live recording of the same song that featured 130 members of the Notre Dame marching band. That clip marked the first time that a song's video and recording session were one and the same, and in only a couple weeks its online views soared past two million.

With 180 million video streams and counting, OK Go - comprising Damian Kulash, Tim Nordwind, Dan Konopka and Andy Ross - is the most-downloaded band ever. Of The Blue Colour Of The Sky was produced by ex-Mercury Rev member David Fridmann (Flaming Lips, MGMT) and is out now, here's what the press had to say about it:

"snappy, exuberant indie" - The Times

"Best Of The New Breed" - Evening Standard

"Electro-infused and anthemic spirit-raiser" - Independent

"A splicing of pervy pop with punch-drunk sea-shanties" - NME

"Indie-rock on the verge of mainstream breakthrough" - Guardian Guide

"As songs from Of The Blue Colour Of The Sky prove, they're no novelty act" - News Of The World

"The band return to support their new album, with a harder, positively Prince-like funk sound" - Sunday Times

OK Go Spring 2010 North American tour dates:

(Dates and information subject to change.)

April 2010

4/13 Salt Lake City, UT The State Room
4/14 Denver, CO Bluebird Theatre
4/16 Milwaukee, WI Turner Hall
4/17 Chicago, IL Metro
4/18 St. Louis, MO The Old Rock House
4/20 Columbia, MO The Blue Note
4/21 Indianapolis, IN Earth House
4/22 Detroit, MI Magic Stick
4/23 Toronto, ON Mod Club
4/27 Northampton, MA Pearl Street
4/28 New Haven, CT Toad's Place
4/29 Brooklyn, NY Music Hall of Williamsburg
4/30 Brooklyn, NY Music Hall of Williamsburg - SOLD OUT

May 2010

5/2 East Rutherford, NJ Meadowlands (Bamboozle)
5/3 Philadelphia, PA Theatre of Living Arts
5/5 Washington, DC 9:30 Club
5/7 Boston, MA Paradise Rock Club
5/9 Baltimore, MD Rams Head Live
5/11 Raleigh, NC Lincoln Theatre
5/12 Charlotte, NC Visulite Theatre
5/13 Atlanta, GA The Loft
5/14 Tampa, FL Crowbar
5/15 Orlando, FL Firestone Live
5/16 Gulf Shores, AL Hangout Music Fest
5/18 Dallas, TX Granada Theatre
5/19 Austin, TX The Parish
5/21 Los Angeles, CA Henry Fonda Theatre
5/22 San Diego, CA House of Blues
5/26 San Francisco, CA The Fillmore
5/28 Portland, OR Hawthorne Theatre
5/29 George, WA Sasquatch Festival

June 2010

6/11 Manchester, TN Bonnaroo

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