I could talk all night about music, blogs, bands and musicians. Rather than chew your ear out, instead, to save time I thought I would add a condensed version of my thoughts about music blogs. I've written before about band blogs and promotion, but now feel that this is a good time to bring up music blogs and how beneficial they are to bands and artists.
A quick sum up of what a music blog is: a blog about bands and music.
Comments are welcome if you have additional ideas and thoughts.
Okay, let's get started:
Music blogs are amazing promotional tools for bands. They are their own mini buzz machines. If the blogger likes the band they're writing about great, if not they'll still probably link to the band for readers to check out for themselves and at that point, readers and potential fans can make their own minds up.
As the population on the internet continues to grow, it becomes more difficult for new up and coming bands and artists and their music to be 'found' by potential fans. When a music blogger adds links to bands either in a blog entry or on their sidebar, this helps expose the band more to the public eye.
Music bloggers writing about music on a daily basis will most likely be linking to the band website and/or adding mp3s for readers to hear first hand what the blogger is writing about. If they are adding mp3s to their blogs, hopefully they're getting permission from bands to do so.
For bands with videos, websites like Myspace and YouTube have made it easy for bloggers to embed video codes onto blogs. Videos are excellent on music blogs as the reader not only gets to read about the band, but can also hear the band and watch their video.
If a particular band is being written about favorably by influential, popular and/or trusted bloggers then there is a great chance that new fans will be made from readers of music blogs. As mentioned before, even if what the blogger is writing isn't favorable, then there is the chance the reader simply won't agree.
There are quite a few music bloggers out there who dedicate blogs to specific bands and music styles ranging from jazz, blues, rnb, country, folk, punk, rock and more as well as blogs with various music topics. This can create a community of dedicated readers, subscribers and commenters who visit the blogs frequently.
Numbers 1-6 above could all lead to sales of music for bands and artists. Whether music blogs have direct links to artist downloads and online CD stores or if a reader decides to go out to a music shop to buy a CD after learning about a new band or album/single release after reading about it on a blog, then the music blog was indeed influential to the sale!
8. Live Show Dates
Fans are always interested to know when their favorite band will be playing live in their hometown. Music blogs help to keep the reader informed and reminded of tour dates, shows, gigs and live music events.
Music blogs are great places to go for readers to find out what other people are thinking of a certain band, musician, singer. A blog search in Google or Technorati for "music blogs" can result in hundreds of current conversations taking place.
10. Easy Access
It's so easy to find music blogs by doing a search on Google or to go to blog directories and browse their music categories. Music blogs also tend to link to and recommend other blogs on their sidebars.
For now, most music blogs are free (hopefully it stays that way). The information about bands, opinions, music, videos and podcasts are free for music lovers to devour!
Bands who want to request a review from a music blogger can usually get in touch by contacting them via an email address provided on the blog or a contact page.
BandWeblogs.com adds a twist to all that is written above. Bands and artists can come here to promote themselves, in their own words as Guest Music Bloggers. PR agencies, record companies and band/artist management can also send in formal press releases and news of bands for publication on Band Weblogs. I also like to write about bands and music here, from a singer/musician point of view.
By: Jenny May