My World ...And Welcome To It:

Justin Bieber performs Live on Today Shows stage Monday October 12, 2009

First two single releases, One Time and One Less Lonely Girl are simultaneous iTunes top 20 downloads

15-year-old Island Records artist draws 70 million YouTube video views, 14 million MySpace song streams

Debut My World to be released November 17, 2009 with production by The-Dream, Tricky Stewart, Midi-Mafia; Usher is guest star on "First Dance"

Justin Bieber, the soulful and precocious 15-year-old worldwide sensation whose first two single releases are currently both in the iTunes Top 20 full-song download chart, performed three songs live on the open-air Rockefeller Plaza stage of NBC's Today Show this morning.

In Bieber's three-song set list: the tough-and-tender, gold-certified "One Time;" the newly-released breezy singalong "One Less Lonely Girl," which rocketed to No. 2 on the iTunes song download chart, selling over 32,000 copies in one day; and "Favorite Girl," one more track featured on the upcoming Island Records debut MY WORLD.

The Today Show appearance brings Ontario-born Justin Bieber back to the scene of a fan-fueled mob happening just four weeks ago, when a planned intimate acoustic performance for 300 in the Rockefeller Center Nintendo store was overrun with 2,000 feverish followers.

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Watch video: Justin Bieber "One Less Lonely Girl" behind the scenes:

In the holiday weekend run-up to the Monday morning appearance, fan frenzy has also been fanned by the posting of cover art for MY WORLD, scheduled for November 17, 2009 release, on Ryan Seacrest's website.

The new "One Less Lonely Girl" video clip will be available for sale exclusively on iTunes today, October 12th. "One Time" is currently the No. 3 iTunes Top Video download, and has already been No. 1 on iTunes Canada.

MY WORLD, Justin's debut on Island Records, features the writing and production of hit makers The-Dream, Tricky Stewart, and Midi-Mafia, plus a guest appearance by Usher on "First Dance."

Justin Bieber has emerged as a global new media star getting bigger by the day, with 70 million YouTube.com video views (the first 10 million of them as an amateur, posting his own renditions of favorite Usher, Ne-Yo and Stevie Wonder songs) and nearly 14 million song streams of "One Time" on MySpace.com.

Born in Stratford, Ontario, Justin Bieber is a multi-talented pop/soul singer, as well as a self-taught musician on drums, guitar, piano, and trumpet.

While being introduced to the music industry in Atlanta by his manager Scooter Braun, he met multi-platinum superstar Usher, who signed him as a 13 year-old to his first professional deal, forming the joint-venture RBMG label with Braun and Antonio "L.A." Reid, Chairman of Island Def Jam Music Group.

Justin Bieber MySpace
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Justin Bieber Official Website