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The Majestic Twelve debut new video for Break It and Breathe

By Guest Blogger on Apr 27, 2007 in Albums, Bands, Music, New Releases, Press Releases, Videos | Tags: , , , , , , , , ,

Indie rock underachievers The Majestic Twelve announce the launch of their new video for the single “Break It and Breathe” off of their surprise underground hit record Schizophrenology. Rising star JR Stauffer and his company Broken Wings Productions produced and directed the video, hot on the heels of being lionized by the Breaking Benjamin music video competition and working with Valient Thorr, Weedeater, and Ironclad. JR’s buzz inducing work can be seen at www.brokenwingsproductions.com.

In the video for “Break It and Breathe,” The Majestic Twelve show a playful side by documenting the experience of riding the city trolley while wearing homemade astronaut costumes. As a single, the song reaches beyond the intense emotions of popular singles like “Cry” and the socio-political snark of “Condoleezza, Check My Posse,” to show yet another dimension to the record. The video is being promoted by Hip Video Promo, whose home is at www.hipvideopromo.com.

The video also displays gorgeous views of the bands’ home base of Wilmington, N.C., where the band will be hosting the critically acclaimed 10th annual W.E. Fest next month during Memorial Day weekend. Get more information at www.wefestival.com.

Schizophrenology has surpassed 30,000 downloads and The Majestic Twelve have sold over 7,000 physical CDs – without touring – directly from their website since releasing Schizophrenology for free download last year. Get your own copy free if you have not already at The Majestic Twelve Website: www.themajestictwelve.com. Make sure to tell a friend if you think it’s good.

Schizophrenology was co-produced by Kenyata Sullivan and Jerry Kee (Superchunk, Polvo, Ryan Adams). In addition to writing and recording songs for the untitled third Majestic Twelve album due in the fall of ‘07, Sullivan has landed a book deal to write about his experiences in the underground music scene to be released in the near future.



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