To mark the return of premium music videos to YouTube, Basshunter has been asked to become a Guest Editor, and has taken over the YouTube Homepage!

The Swedish dance star’s YouTube videos are some of the most successful of all time clocking up over 110 million views, the debut single “Now You’re Gone” receiving almost 68million views, making it one of the most watched music videos of all time.

Watch “Now You’re Gone” video:

As YouTube themselves state:

“Millions. Tens of millions. Hundreds of millions. There aren’t many people who can track their time on YouTube using these kinds of numbers, but thanks to being behind probably the most successful series of Dance Music videos ever, today’s Guest Editor can. Add to that the fact that he spends upwards of three hours a day on the site and Basshunter – aka Jonas Altberg – should be a natural when it comes to selecting videos.”

Basshunter’s new single “Every Morning” is released on 21st September, 2009, followed by the album ‘Bass Generation’ on 28th September, the follow up to the multi platinum number 1 album ‘Now You’re Gone’.

Watch “Every Morning” video:

See Basshunter’s video selection on YouTube

YouTube’s blog about the takeover

Buy Music:

Basshunter on amazon.co.uk

Basshunter on amazon.com

For more information about PRS  and YouTube, see below

PRS for Music and YouTube Sign a New Licensing Deal

Songwriters, composers and the YouTube community benefit as licence is concluded and premium music videos return to YouTube

PRS for Music and YouTube have announced a new licensing agreement that covers music contained in videos streamed via the online video platform. As a result, premium music videos will be reinstated to YouTube in the United Kingdom.

The deal will be backdated to January 2009, when YouTube’s previous licence expired. As a result of the agreement the songwriters, composers and music publisher members that PRS for Music represents will be rewarded when their music is used.

Andrew Shaw, Managing Director of Broadcast and Online at PRS for Music commented: “It is important that those who are creating music – the writers and composers we represent – be rewarded when their works are used. YouTube is a popular online video destination, and this new licence continues to support musical talent. This is an achievement for songwriters, composers and the YouTube community alike and it reinforces the value of our members’ work.”

Patrick Walker, YouTube’s director of video partnerships said: “We are dedicated to establishing and fostering relationships that make YouTube a place where existing fans and new audiences can discover their favourite content – whatever it might be. We are extremely pleased to have reached an agreement with PRS for Music and look forward to the return of premium music videos to YouTube in the UK where they will join a variety of other content to be enjoyed by our British users.”

PRS for Music:

PRS for Music is the leading copyright and royalty collection society representing 60,000 songwriters, composers and music publishers. A not-for-profit organisation it ensures music creators are paid whenever their music is played. PRS for Music was the first collecting society in the world to license YouTube resulting in thousands of writers and composers earning royalties, as they would when their music is performed live, broadcast on television or radio and used online.

PRS for Music provides business and community groups easy access to 10m songs through its music licences. In an industry worth £3.18bn PRS for Music is uniquely placed to be a voice for music and can provide data for all aspects of the business: live, broadcast, sales, online, touring and music creation and up to date analysis, research and trends about the industry.

PRS for Music Official Website

About YouTube:

On YouTube, aspiring musicians shoot to recognition and record deals via home videos broadcast globally; politicians connect with voters, people learn how to cook, educators share e-learning videos and content partners of all kinds reach an even greater audience in support of their promotional and commercial objectives.

YouTube is the world’s most popular online video community allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.

Basshunter Official Website
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